Brooks Brothers expands in UK

by Modculture 11 September, 2006

Brooks
Interesting article in this week’s Sunday Times concerning Brooks Brothers’ onslaught on the UK market in the next year, starting with the flagship store opening in London this week.

The Ivy League store is to follow the London branch with "large branches" in Manchester, Glasgow, Edinburgh, Liverpool, Leeds and Cardiff, with smaller "boutique" stores in Cambridge, Oxford, Kingston, Guildford, Plymouth, Southampton and at Heathrow.

A quick glance at the website does throw up some nice classic pieces, but it would be interesting to hear from someone who has stuck their head in the new London store (not the small city of London store) for an idea of the stock carried. Or indeed if you’ve recently been into any Brooks’ store – which the article claims has shifted back to its classic roots, with a change of 95% of its supply base to take the store nearer to what it once stood for.

Check out the Brooks Brothers website

  • Mark Norton – GDU

    I visited both of the London branches of Brooks Brothers, one in the City, near Bank tube, and the recently opened Regent Street branch.
    Let’s face it, what we’re really looking for in there is the roll collar button down, and they have them in several colourways: candy stripes, solid colours (classic white, pale blue, lemon). There are two fits: classic and slim-fit, and they also offer several sleeve lenghths to suit all sizes. Shirt prices for the button-downs come in around £55-£60, depending on style and fabric weight.
    I bought two shirts – a heavyweight oxford weave and a lighter one, and both are excellent. Detail and quality is second to none for an off-the-shelf shirt, and another real beauty is that as long as you hang it up as soon as you get it out of the washing machine, it will not need ironing. I know we’ve all heard that one before, and what Mod doesn’t know his way round an ironingboard, but it’s true… Wash and wear. Don’t expect wear it straight out of a suitcase though.
    As far as I can tell, they keep the full adult (men’s and women’s) ranges in both stores, which means that as well as the smart Ivy League gear there is a lot of nasty sailing clothes, like deck shoes and fleeces.
    The Regent Street store also carries the children’s range, so if you have a son or a nephew that you want kitted out in the real thing, the button down is there for you. Nice!