Coming soon: The A to Z of Mod book by Paolo Hewitt and Mark Baxter

by Modculture 20 April, 2012

The A to Z of Mod book by Paolo Hewitt and Mark Baxter

The A to Z of Mod book by Paolo Hewitt and Mark Baxter

We mentioned this a while back, but the original article went walkabout in the site move. Anyway, with the book about to be released, it’s worth mentioning The A to Z of Mod book by Paolo Hewitt and Mark Baxter again.

We’ve yet to see a copy, despite the 30th April shelf date, so don’t expect a review anytime soon. It also means we’ll have to rely on the details on the publisher’s site to describe just what you’ll get.

Published by Prestel and credited to Paolo Hewitt, Mark Baxter and Martin Freeman (who is doing the introduction), the write-up says:

For some Mod means a way of life: London clubs and Lambrettas, cigarettes and speed. For others it’s clothes: trim suits, sunglasses and loafers. Combining style savvy with cultural anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults.

Beginning with A bout de souffle and ending with Zoot Money, authors and Mod experts Paolo Hewitt and Mark Baxter touch on every facet of the fad. Entries such as Eel Pie Island, Otis Redding, Mary Quant, and Ready Steady Go give intriguing background information, history and facts, while colourful illustrations bring Mod style to life.

Style hounds, pop music fans, and Anglophiles of all ages will be entertained and inspired by this book that proves that, while ‘mod’-ernism has gone through several phases, it’s never gone out of style.

It’s not a new idea. As some have pointed out previously, Empire Made did something similar some time back – and the idea of doing an A-Z was discussed at some length on the forums of this site a couple of years ago. But that’s all academic. If it’s done well, it should be an interesting read, especially as a beginner’s guide.

£11.04 is the pre-order price – with the book just over a week off.

Find out more about the book at the Amazon website

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