Fred Perry Concept Shop – London

by Modculture 16 April, 2010

Perryshop

We don't tend to feature the same company twice in one day, but we have just been told about the new Fred Perry Concept Shop in Spitalfields Market in the east end of London, so with weekend approaching, we though we should get the information out there for you weekend shoppers.

It is FP's first 'Concept Shop', showing off all the premium lines including the 'Laurel Wreath Collection', high profile collaborations and the Blank Canvas projects – like the Liberty of London one we featured earlier. They also have the Tournament Edition World Cup polo shirts, which, incidentally, will be in Fred Perry stores and online from Monday.

Perryshop2

The store itself, designed to look like an industrial space (complete with reclaimed materials), opens today, Friday 16th April, with the latest Laurel, Fred Perry/Raf Simons and Liberty collections being on show and indeed, on sale. You'll find it at 105a Commercial Street, Old Spitalfields Market, Spitalfields, London, E1 6BG. Email them at [email protected] for more details on drop by between 11am and 7pm Monday to Saturday, 12pm to 6pm on Sunday.

Fred Perry website

  • passed by yesterday, looked pretty boring and dull . did not even bother to walk inside . one for the trendy and fashion victims .