Ben Sherman has had some stick off this site in the past – and for good reason. But you know what? The Modern Classic by Ben Sherman Gingham Limited Edition Shirt doesn’t look half bad.
If you didn’t know, Modern Classic by Ben Sherman is the company’s premium range and has been around for a couple of years. It’s a bit hit ‘n’ miss, but this one is a hit because it does the ‘less is more’ thing. Less superfluous detail and less logos.
Each of these short-sleeved shirts is a limited edition, just 100 of each, all numbered and authenticated by hand. That gingham design (red or blue) is made from a Japanese fabric, with detailing limited to a chest pocket, button on the back of the collar and a box pleat.
Made in England and available online, each one sells for £95.