Video: The Jam meets Hardy Amies for autumn/winter 2013 collection

by Modculture 13 June, 2013

Hardy Amies autumn/winter 2013 collection

Hardy Amies autumn/winter 2013 collection

Hardy Amies has launched its new range for autumn/winter 2013, using The Jam to soundtrack a new video showcasing it.

The video shows off the company’s latest ready to wear range, which itself takes a good amount of inspiration from the 1960s. It also gives a nod to the classic ABC of Men’s Fashion book from 1964 by Hardy Amies, with the locations travelled covering the letters, A, B and C in the alphabet.

You can see stills from the collection here and that video below.