This Is Tomorrow catalogue reprint

by Modculture 14 September, 2010

Tomorrow

A while back, some people mentioned they'd like to see more art on the site. Not the 'painting of scooters' or 'Twiggy on a canvas' kind of mass-produced art, but serious, collectible art from the midcentury era. Well, a rather convenient starting point has just returned – the This Is Tomorrow catalogue.

This Is Tomorrow took place in 1956 at London's Whitechapel Gallery and is widely regarded as a seminal exhibition, heralding the start of the British Pop Art scene. Like any art exhibition, there was a catalogue, which has now been reprinted.


Covering 132 pages and incorporating 100 black and white images, it looked at artists, architects and theorists of the day, the likes of Eduardo Paolozzi, Erno Goldfinger, Lawrence Alloway and Richard Hamilton who exhibited his famous 'Just what is it that makes today's homes so different, so appealing?' collage in the show.

The new version is identical but for a two-page insert from the current director and the archive curator of the Whitechapel and sells for £15.95 while a display of work is running at the Whitechapel Gallery.

Find out more at the Whitechapel Gallery website

Via Retro To Go