YouTube: Lucozade's "Mod" advert

by Modculture 25 April, 2006

A real classic for this week’s YouTube clip. Remember the Lucozade ad from – oh a good few years back – Jimmy (who forgets his sandwiches) off to Brighton to the strains of "Louie Louie"?

Well, if you remember it, you can relive it again below. And if you’ve never seen it, it’s perhaps one of the very very few times that the media has actually got vaguely close to getting the mod scene right. Only vaguely mind. And it’s a "must see".

This was dug up by Guy Joseph (who’s in the ad). There’s a topic going strong in the forums about it – or if you have any comments, feel free to add them below. Oh yes, and send us the link to your favourite YouTube clips and we’ll tell the world.

  • Great spot! I’ll have to make that ride on day… though it’s a bit of a lug all the way from the USA.
    Cheers!
    steve