The lockdown has been hard for retailers, but Brighton’s Jump The Gun has made the most of it, carrying out a store makeover.
Why? Well, it’s been over 20 years since the store has a re-fit, so the downtime was the perfect time to do just that. It’s easier kitting out a store when that store happens to be empty.
The ‘new look’ of the store makes it much easier to see the full range of clothes and accessories, as well as making it easier to get around the store (the latter being a practical concern at the present time as you might have worked out).
Now on display on the shop floor is the store’s recently restored Vespa SS90, while the whole look and feel aim to go down the ’1960s gents outfitters’ road. There’s also an emphasis on ‘outfit combinations’ and suggestions for good colour matching in a lighter, less cramped space. A time capsule without it being overly ‘retro’.
The core lines of clothes are largely unchanged, so expect more of the slim-fit style you are used to, as well as the Harringtons, sta-prest, overcoats and M51 Parkas for example.
Added to that are more limited edition own brand knits, with some early 1960s style Capri collar polo shirts about to arrive. Suits too of course, plus the slim-fit button-downs and more.