A browse through the archive suggests I haven’t mentioned Adam of London since 2009. That’s too long, so a catch up is definitely required.
Adam of London is a longstanding retailer with a distinctly mod focus. ‘Adam’ is Shener Adam, a man who has been in the clothes business since the 1960s. He completed a bespoke apprenticeship back in 1968 and by the age of just 19, was supplying clothing to the likes of Lord John, Take 6 and John Stephen.
By 1976 he was running the Adam of London label before focusing on a career as a menswear consultant. Later, the Adam of London brand was brought back and the retail business sells suits and shirts both online and in its store in the Portobello Green Arcade in West London.
So quite a pedigree (we definitely need to chase up an interview) and quite a range too, with suits, blazers, overcoats and shirts, all very much aimed at at mod / 60s clientele.
That’s quite a plus as there are a dwindling number of outlets serving the formal, ready to wear market when it comes to mod. Yes, there is Jump The Gun and DNA Groove. But not many that stores you can walk into these days to try something on and have a close look.
If you can’t head into the store, have a look online, as most of the stock seems to be there and it does get regularly updated. In fact, we have picked out a few things to give you a broad idea of the retailer’s stock.
Pictured at the top of the page is a three-button mohair suit with covered buttons, which retails for £395.
Below are the following:
Three-button cord jacket in tan (£185)
1960s-style grey check overcoat (£225)
Penny round collar shirt with pin (£59)
Polka dot button-down shirt (£55)
And there is plenty more where that all came from. If you want to see it, do check out the Adam of London website.
If you are a maker and retailer and want to feature on the site, do let us know. Alternatively, feel free to recommend one to us.