The new Fred Perry colours are out for the classic polo shirt, with the new range also celebrating people and the subcultures that the label has been synonymous with past and present.
Fred Perry has commissioned Dexter Navy to shoot a series of portraits as an authentic record of its brand at this point in time. Those images include DJ Don Letts, drummer Gary Powell, DJ and Producer Throwing Shade, punk poet
John Cooper Clarke, Fred Perry receptionist and DJ Ann-Cecille, illustrator Jim Longden, tattoo artist Clare Frances, Mike Skinner and even the shop staff have all been individually photographed and interviewed.
You can see the interviews and images on the Fred Perry Subculture site and if course, you can see the shirts both on those people but more extensively on the Fred Perry site.
The new polo shirt range is a mix of new colours, twin tips, single tips, long and short sleeves plus the much-loved waffle knits, some of which are pictured below. See them all on the Fred Perry site.