You might like the TV show, but would you buy the clothing? Banana Republic hopes so, as it has got the rights to produce the official Mad Men capsule collection later this summer.
The new line will launch in the US in late summer, presumably hitting the European version of the store not long after. It's been designed by Mad Men costume designer Janie Bryant too, so not just some branding exercise. Although looking at the items on offer, it's a pretty 'safe' and distinctly American take on an early 1960s look, as you might expect.
According to the initial publicity, it's a 65-piece collection for both sexes, including high-waisted skirts, tailored dresses, trench coats and silk blouses for women, plus tailored menswear, including sweaters, suits, overcoats – even a dinner jacket. Accessories too, including hats, pocket squares, ties and money clips. The smaller items might well be the best bet of the lot.
August 11th is that US launch date – as soon as the European details are confirmed, we'll let you know. In the meantime, check out those early images on the page.
Via Retro To Go
