An in-house retailer brand, the Mod clothing by Mr Bridger is interesting because it offers both male and female styles.
And that is unusual. As a rule, a label picks one or the other and specialises. Yes, there are exceptions, such as Fred Perry, for example (and there are some male and female Fred Perry bargains at Hip right now). But as a rule, it is a single-sex range.
But this one, which is an in-house label from Modfather Clothing, doesn’t do that.
The range, which was previewed at the back end of last year, but is probably coming into its own as we approach spring, is inspired by the labels that have come through the store over the years, as well as a past era. You don’t have to be Einstein to work out which one.
Yes, the 1960s. Although with some designs based on archive pieces and vintage finds, the range isn’t solely based on that time. After all, some amazing designs were produced from the 1970s to the 1990s as well – and some lovely designs are still being made today.
Each design is made in small numbers, with the knits limited to 100 pieces and the shirts in even smaller runs. So exclusivity is a selling point as well.
I’ve picked out a few pieces that have caught my eye, but do have a look yourself. It’s an evolving range, so new designs are likely to pop up as time passes.
At the top of the page is the Cabernet Long Sleeve Archive Polo Knit, based on a ‘60s original and selling for £105.
Working down the page, the women’s Yardi Cardi Polo Knit is available in various colours and sizes, selling for £90, the women’s Dorval Mock Turtle Neck is £70, the Thames Archive Henley is £70, the V-Insert Player Knit (in various colours) is £80, and the women’s Green Onions Beagle Collar Shirt is £50.
Much more too. Have a browse of Mr Bridger at Modfather Clothing to see it all. A label to keep an eye on.