I was surprised by the reaction to this on the social networks. Personally, I cringed a little when I saw this mod-themed insurance advert, but others seem to like it.
I’d like to think that us featuring the band on here gave them a wider audience – and helped The Sonik Seeds get a tune on a major ad campaign.
I didn’t know much about John Varvatos until I went to New York and looked for CBGB – it’s now one of his stores. Anyway, now the label has pulled in Paul Weller and Miles Kane for a new ad campaign.
A few images from 1964, when these 1960s mod-themed Pirelli scooter tyres adverts ran in the magazines.