The Day of the Peacock book

Note that I independently write and research everything in this article. But it may contain affiliate links.


How did we miss this gem? From the V&A comes a hardback book by the name of The Day of the Peacock: Style for Men 1963-73 by Geoffrey Aquilina Ross.

Geoffrey Aquilina Ross was the men's editor for Vogue in the 1960s and in this book, he recalls the era’s most dashing figures, including Tommy Nutter, Mick Jagger and Patrick Lichfield, as well as discussing iconic shops and tailors such as Granny takes a Trip, Blades, Hung on You and Mr Fish. Christopher Breward’s introduction throws in some social and cultural context too.

Packed with colour illustrations too (150 in total), the hardback book is available now, with Amazon discounting it to £19.99. If you're into vintage clobber, it looks like a must-buy. Look out for a review soon – some black and white images over the page.

Find out more about the book at the Amazon website


Love Modculture? If you enjoy what you read or have benefitted from it and want to help with the ever-increasing costs of the site and newsletter, you can always buy me a coffee at Ko-Fi. Every penny is helpful and appreciated.

Leave a Comment

Your email address will not be published. Required fields are marked *