Fashion and Style Features Style Videos

Video: The Jam meets Hardy Amies for autumn/winter 2013 collection

Hardy Amies autumn/winter 2013 collection
Hardy Amies autumn/winter 2013 collection
Note that I independently write and research everything in this article. But it may contain affiliate links.

Hardy Amies has launched its new range for autumn/winter 2013, using The Jam to soundtrack a new video showcasing it.

The video shows off the company’s latest ready to wear range, which itself takes a good amount of inspiration from the 1960s. It also gives a nod to the classic ABC of Men’s Fashion book from 1964 by Hardy Amies, with the locations travelled covering the letters, A, B and C in the alphabet.

You can see stills from the collection here and that video below.

Love Modculture? If you enjoy what you read or have benefitted from it and want to help with the ever-increasing costs of the site, you can always buy me a coffee.

Leave a Comment

Your email address will not be published. Required fields are marked *

*