Now, this is amazing, a Cadbury’s Mod-themed advert from 1966. Yes, Mod was that big at the time.
It’s quite something too, as you can see from the video below. And I don’t post adverts for chocolate bars lightly on here.
What can you say? A Mod in his parka relaxing on the beach enjoying a certain chocolate bar, while the rest of the ‘pack’ head down the road on light and mirror-clad scooters. All with a funky bit of Hammond, albeit with a lyric about the sweet treat being advertised.
Ok, it’s all a bit of a cliche, but what do you expect? This is an ad for a chocolate bar, not a serious piece of cinema or a TV show exploring social issues of the day.
But with so little Mod footage or TV drama out there from the original era (I’m not forgetting the Mod episode of Gideon’s Way of course) snippets like this are really to be treasured.
For that reason, I love it. It has a flavour of the original Mod scene, even if it is probably full of actors and models. 30 seconds or so of Mod fun, 1960s-style. Who doesn’t want to see that?
As I said, you can watch it below. If you see another Mod-themed advert or anything similar on YouTube, please do let me know about it and I’ll happily add it to the archive. Now, where’s that chocolate bar…