Information collected and how it is used:
1. Information voluntarily submitted to the website:
We may collect personal information from you such as your name or email address. For example, you may submit information to the website by leaving a comment, subscribing to our newsletter, or getting in touch via the ‘contact us’ page.
2. Information collected from others:
We may receive information about you from other sources, for example, if you link your website, profile or leave a comment. If you opt to do so, your profile may be displayed at the side of your name.
3. Automatically-Collected Information:
We automatically collect certain information about you and the device when you access the website. For example, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the site. We may also collect information about actions you take when using the website, such as links clicked.
We may log information using cookies, which are small data files stored on your browser by the website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalised experience on the website.
How your information is used:
The information collected could be used in the following ways:
To operate and maintain our website.
To send you promotional information, such as newsletters. Note that every email we send has an opt-out / unsubscribe.
To respond to your comments or inquiries.
To track and measure advertising on the website
To protect, investigate, and deter against unauthorised or illegal activity. Essentially to keep you and fellow users safe.
Third party use of information
We may share your information with third parties when you explicitly authorise us to share your information.
Additionally, the website may use third-party service providers to service various aspects of the Website. Each third party service provider’s use of your personal information is dictated by their respective privacy policies.
We currently use the following third party providers:
Google Analytics – tracks website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics. Note that for this site, I anonymise data for added protection.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the website’s sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent. However, we may disclose or transfer personal information collected through the website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganisation proceeding brought by or against us.
From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
Users may, at any time, prevent the setting of cookies, by the website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. However, if users deactivate the setting of cookies in your internet browser, not all functions of our website may be entirely usable.
In terms of CCPA, I have a clear ‘do not sell my personal information’ opt-out on the site when you visit the Modculture site for California residents.
Facebook: Opt-out of Facebook remarketing here
Google: Opt-out of Google remarketing here
This website may engage in affiliate marketing, which is done by embedding tracking links into the website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions. This is one of the ways we finance the website and essentially, keep going.
Modculture is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.co.uk. As part of this Amazon Associates program, the website will post customised links, provided by Amazon, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.
Modculture is a participant in the Skimlinks Program, an umbrella affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to online retailers. As part of this Skimlinks program, the website will post customised links, converted by Skimlinks, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.
Modculture is a participant in the AWIN Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to online retailers. As part of this AWIN program, the website will post customised links, provided by AWIN, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we can see if and when you open an email and which links within the email you click. Also, this allows me to adapt the content of future newsletters to the interests of the user. This behaviour will not be passed on to third parties.
Rights Related To Your Personal Information
Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at [email protected] to be removed from the mailing list.
Access – You may access the personal information we have about you by submitting a request to [email protected]co.uk
Amend – You may contact us at [email protected] to amend or update your personal information.
Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to [email protected]
Please note that we may need to retain certain information for record-keeping purposes or to complete transactions, or when required by law.
Sensitive Personal Information
How long we retain your data
If you have not used our services for a reasonable amount of time, we may contact you to ensure you are still happy to receive communications. We may also delete your personal information. Even if we delete your personal information, it may remain on a back-up or in archives.
Please refer to other third-party applications or services used by this website for further details on their data retention policies.
This site does not knowingly collect any personally identifiable information from children under the age of 16 and the site is not marketed at children. If a parent or guardian believes that the site has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at [email protected] and I will do my best to quickly remove such information from my records.
Links to other websites
Last updated: 24th May 2021.