The Ben Sherman Archive Shirt Collection is an interesting move and right now, much of it is in the sale.
The range is a little up and down and I think that sums up Ben Sherman in 2020, to be honest. Ben Sherman is one of those brands that should be better than it is. Successive sales and a drift downmarket haven’t helped at all with the label’s positioning. But it is still a name brand and of course, one with a strong Mod heritage too whatever has happened in the intervening years.
It looks like the company is finally using that heritage to good effect these days. Yes, you can browse the range and see things that make you shake your head, but there are interesting pieces these days. Have a look in the knitwear section and there are some decent tops, not least a cycling top in the current range.
But the Archive Shirt Collection is what I am talking about here. It was introduced a short while back, but it seems to be a permanent part of the store’s range. The downside? Only a few of the shirts hit the mark and the eras stretch way beyond the 1960s. But a couple of interesting archive offerings are better than nothing at all.
For me, the pick right now is the one you see here, the Archive Brighton Lilac Striped Long Sleeved Shirt, which is a 1960s original brought back into the range.
It comes with a three-finger, button-down collar, a straight hem, the original Ben Sherman branding and what’s described as a ‘Mod’ fit, which you can take as being a touch slimmer than your average button-down shirt. Right now it is down from £80 to £64 in all sizes.
Not the only one worth a look. I have picked out and pictured a few others too. Those include the Martin archive button-down in a blue stripe, which is also down to £64 from £80, the archive Melody short-sleeve button-down shirt, down from £75 to £60 and some in limited sizes that are down from £80 to just £15, such as the archive Gingham shirt and the archive Sugarman.
Many more too. If you want a browse, check out the Ben Sherman website.